::oc::Tech (#056, Sony Reader)

#056 -- Sony Reader -- In which the etch-a-sketch comes of age... and becomes the first cool new display technology in years. Sony, however, is not content with being the first mainstream company to make this new technology available to Americans, it's also starting yet another standards war by intoducing one more proprietary ebook format into an already crowded field. Is the result totally lame? The future of reading? Is this the gotta-have tech of the 2006 Christmas season? What will it take to win the reader wars?